Case study: Amazon go


Amazon is the world’s largest online retailer and a prominent cloud services provider. The company was originally a book seller but has expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter.

As part of their business development plans to push the boundaries of computer vision and machine learning, the online retail giant revealed a concept for a physical store, called Amazon Go to create a shopping experience with no lines and no checkouts. This new store concept is designed for customers to use the Amazon Go app, which allows customers to add the products they plan to buy to a digital shopping cart. They can then walk out of the building without waiting in a checkout line.


Use of application technology

  • Customers are required to download the Amazon Go app

  • When customers enter the store, they will begin their shopping experience by scanning the app at the entrance in order to log on to the store’s network through their Amazon accounts

Smart digital carts

  • All items transferred into the physical shopping bag are automatically added to their digital cart

  • The system will also be notified if customers have placed items back onto the shelves

Just-walk-out technology

  • Simplified process which allows customers to exit the store without check-out

  • Charges are automatically deducted through the customers’ credit cards registered with Amazon

Source: Amazon is buying Whole Goods – here’s Amazon’s vision for the grocery store of the future – Business Insider, 2017

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